MyFitnessPal Unveils $100 AI Meal Planning: Is It Worth the Upgrade?

In a significant move to enhance its offerings, MyFitnessPal has acquired Intent, an AI-driven meal-planning startup. This acquisition signals the company's commitment to integrating advanced technology into its platform. By bringing Intent on board, MyFitnessPal aims to provide users with more sophisticated and personalized meal planning options. This strategic partnership positions MyFitnessPal at the forefront of the fitness and nutrition app industry.

MyFitnessPal is set to launch a new subscription tier called Premium Plus later this spring. This premium offering builds upon the existing Premium plan by adding AI-powered features designed to offer a more tailored user experience. With Premium Plus, subscribers will receive personalized meal plans that align with their specific dietary needs, preferences, and calorie goals. This new tier aims to cater to users seeking a deeper level of customization in their fitness journey.

Beyond personalized meal plans, the Premium Plus subscription introduces several innovative features. Users will benefit from automated grocery lists, making shopping more efficient and stress-free. The app will also offer a streamlined method for logging food intake, simplifying the tracking process. Additionally, Premium Plus will enable ingredient ordering directly from major e-retailers, providing a seamless integration of meal planning and grocery shopping.

The Premium Plus plan is priced at $100 per year, reflecting a $20 increase from the current Premium subscription. This pricing strategy underscores the added value of the new features being offered. Initially, Premium Plus will be available in the US, UK, Canada, Ireland, Australia, and New Zealand. Interested users can join a waitlist to be notified when the subscription becomes available, ensuring they can take advantage of the enhanced services as soon as they launch.

For current and potential MyFitnessPal users, the introduction of Premium Plus offers exciting new tools to better manage their health and fitness goals. Whether aiming to lose weight, build muscle, or simply maintain a balanced diet, the personalized meal plans and automated features provide valuable support. The enhanced logging capabilities and grocery ordering options also streamline the daily routines of users, making it easier to stay on track with their dietary plans.

MyFitnessPal's acquisition of Intent and the launch of the Premium Plus subscription mark a significant advancement in the app's capabilities. By leveraging AI technology, MyFitnessPal continues to innovate and provide users with comprehensive tools for managing their nutrition and fitness. The new Premium Plus tier, with its personalized meal plans and automated features, offers enhanced value for subscribers looking to optimize their health journey. As the app expands its offerings, MyFitnessPal solidifies its position as a leading platform in the fitness and wellness community.