The Dark Side of TikTok’s 'That Girl' Fitness Trend Exposed!

You’ve probably seen her before, all over your TikTok feed. She wakes up early in a neatly decorated but simple apartment. By 7 am, she’s dressed in a matching workout set and has her hair in a sleek bun. After her workout, which might include pilates or weight lifting, she snaps the perfect post-workout mirror selfie. Known as “that girl,” her online image represents a moment of fleeting perfection.

Originally a way to hype up friends, the hashtag #thatgirl has transformed into a widespread health and wellness archetype on TikTok. This trend often aligns with Western beauty ideals and is predominantly showcased by thin white women. With over 5.7 billion views, #thatgirl has become a significant part of the platform’s culture, influencing how millions perceive beauty and fitness.

Online fitness content, like the #thatgirl trend, can inspire some to adopt healthier habits and better organize their days. Believing oneself to be 'that girl' can boost confidence and motivate positive changes. However, for others, this aspirational content can heighten insecurities and create pressure to meet unrealistic standards. The impact largely depends on how individuals interpret and internalize the content they consume.

Focusing too much on aesthetics can lead to low self-confidence and constant social comparison. Dr. Michele Kerulis highlights that emphasizing appearance can distract from the true benefits of exercise, such as maintaining a healthy mind and body. Additionally, investing heavily in workout gear to match the trend can cause financial strain for some, detracting from the overall fitness journey.

Dr. Michele Kerulis, a professor specializing in sport and exercise psychology, shares the importance of focusing on personal goals rather than appearance. She advises using positive language to boost confidence without commenting on looks. By prioritizing individual progress and well-being, rather than external validation, individuals can maintain a healthier relationship with fitness and avoid the pitfalls of the #thatgirl trend.

Online platforms amplify interactions, making fitness content more influential. While sharing fitness goals publicly can create supportive communities, it can also lead to negative comments and trolling. Dr. Kerulis emphasizes the importance of internal motivation over seeking external validation. By focusing on personal rituals and goals, individuals can enjoy the benefits of fitness content without falling into the trap of comparison and unrealistic expectations.

The #thatgirl trend showcases both the positive and negative sides of online fitness culture. While it can inspire healthier habits and build confidence, it also risks fostering insecurities and unrealistic beauty standards. By focusing on personal well-being and authentic motivations, individuals can navigate the trend in a way that enhances their fitness journey without compromising their self-esteem.